Online video is now expected to make up 86% of online traffic within 4 years. Internet video to TV will continue to grow at a rapid pace, increasing sixfold by 2016. Internet video to TV is Internet delivery of video to a TV screen through a set-top box (STB) or equivalent device. Much of the video streamed or downloaded through the Internet consists of free clips, episodes, and other content offered by traditional content producers such as movie studios and television networks. (Source: Cisco.com) This does not count peer to peer downloading of video content.
Within the Asia Pacific region traffic is expected to increase by 32% over the next 4 years. Short form videos primarily favoured by businesses are expected to increase by 39% during that period. The Cisco definition of short form video is: User-generated video and other video clips generally less than 7 minutes in length If your business is not starting to utilise the power of this medium read this article then talk to us to find out how we can help you.