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Marketing Research Firms
Aberdeen Group
URL: www.aberdeen.com
Email: webmaster@aberdeen.com
Company: Aberdeen Group
Description: Computer industry market research, analysis and consulting organization.
ACNielsen
URL: www.acnielsen.com
Email: webmaster@nielsen.com
Company: ACNielsen
Description: Provides television and Web site ratings.
ActivMedia
URL: www.activmedia.com
Email: research@activmedia.com
Company: ActivMedia
Description: Conducts custom and syndicated studies of online commerce.
All About Branding
URL: www.allaboutbranding.com
Company: All About Branding
Description: This site is a branding information resource published by New Zealand-based DNA
Design, a design and branding firm. Incidentally, this firm understands the power of search engine optimization as it relates
to branding, as their site consistently ranked in the top 5 results for 'branding' during our preparatory research. Topics
are divided into action verbs -- Creating, Communicating, Living, Measuring, Managing and Extending -- your brand, of course.
You are likely to find more cutting-edge and topical articles about current Internet tactics and trends and their impact on
brands here, because these people live and breath the business. Of special interest are articles on how blogging builds your
brand and the constant struggle to attach ROI to a brand's value.
APT Strategies
URL: www.aptstrategies.com.au
Email: info@aptstrategies.com.au
Company: APT Strategies
Description: APT Strategies is an Internet research and online strategy consultancy conducting syndicated and proprietary research surveys. APT Strategies also publish a range of Internet and E-Commerce reports.
Blogs As Events
URL: www.allmarketersareliars.com
Email: sethgodin@yahoo.com
Company: Liar's Blog
Description: Seth Godin is the author of numerous best-selling marketing books, including All Marketers Are Liars, which is the inspiration for this accompanying blog. Master marketer that he is, the blog invites everyone to participate in his book marketing and concept in one of three ways: 1) Download a PDF white paper which includes book excerpts and reviews; 2) Submit your own "Liar's Story" and join the marketing elite; or 3) Sign up for an RSS feed to get hot-off-the-press content from him as it happens. A good example of how to use the latest and greatest marketing trends and technology for promotional purposes.
Brand Buzz Tools
URL: www.biz360.com
Company: Biz360
Description: Biz360's flagship offering, Market360, is like a PR-monitoring service on steroids. The system continuously analyzes news and information in print, broadcast and online to alert a company to what is being said about it, measure how marketing efforts impact its "buzz" and to monitor competitors and industry niches. Another offering, called AutoDiscovery, takes brand buzz analysis a step further. It uses natural-language processing to "surface" the people, products, companies and topics that are mentioned most frequently in your marketplace, so that you can then optimize and launch new brand-building strategies before the buzz becomes news. Clients include Harley-Davidson, Sun Microsystems and Xerox. Pricing is not disclosed at the site.
Brand Protection
URL: www.icann.org/announcements/hijacking-report-12jul05.pdf
Company: ICANN's "Domain Name Hijacking" Report
Description: Domain name hijacking is an increasingly serious business issue, and should you
be the victim of one the results could be disastrous for your online brand. This report, published by ICANN's Security and
Stability Advisory Committee, tells you how you can protect yourself. First off, make domain name protection a priority --
perform a risk assessment and develop a contingency plan and an "urgent restoration of domain name and DNS configuration" strategy. Now is a good time to investigate whether business interruption and losses related to a hijacking are covered by
your insurance policy. There's tons more good advice, case studies and industry insight in this complimentary 48-page PDF,
which should be required reading for all online marketers.
Branding Resources
Company:WARC Brand Management Center
Description: It's all branding, all the time, at this brand portal published by the World Advertising Research Center (WARC). Dozens of editorial options are available for your perusal, including branding news, articles, checklists, briefs, company profiles and statistical data and trends. In total, you will find more than 25,000 case studies and articles on marketing and branding from dozens of international resources. Want to know ad spend by country, or research a branding firm? You can do it here, if you pay up. A yearly subscription runs $2,870(US). A 7-day no-cost trial subscription is available, which grants you partial access to all the site's bounty. You can also sign up for a complimentary daily email newsletter to stay on top of branding news and trends.
Branding Thought Leadership
URL: www.thebrandcouncil.org/100
Company:Superbrands
Description: This site is the online home of the Greatest Brands series of books. Published by the American Brands Council, it covers the history, innovations, and achievements of the world's most admired companies. The benefits of this site are 1) There are Greatest Brands books published by country, so should you have international interests you can explore them here; and 2) You can read complimentary case studies on dozens of companies that have been featured in the books, from Absolut Vodka to GEICO to the NFL to Western Union, which will tell you how they achieved brand success.
Business Industry
URL: www.marketresearch.com
Company: Business Industry
Description: The business industry covers many areas of possible interest to you. This research company does the hard work for you by giving you all the information you need on a particular business industry.
Consumer Playback
URL: www.comscore.com
Company: comScore
Description: "How do you feel about that?" is a loaded question that many of us like to avoid, but it's comScore's bread and butter. This research firm provides insight into consumer behavior and attitudes by industry sector, as well as Media Metrix, their Internet audience measurement reports. All of this fabulous research is proprietary and available for a fee, but comScore regularly releases reports on Internet measurement and behavior that are a must-read for all marketers. Should you wish to evaluate how search engines and search behavior impact your brand, the company also offers a service called qSearch, which is an analysis tool that objectively quantifies consumer search activity. It can tell you your strengths and weaknesses by keyword and keyword vertical, how you stack up against your competition and more. Pricing is not disclosed at the site.
Cowles/Simba Net
URL: www.simbanet.com
Email: info@simbanet.com
Company: Simba Information
Description: Market intelligence and forecasts in the media industry.
Cyber Dialogue
URL: www.cyberdialogue.com
Email: info@cyberdialogue.com
Company: Cyber Dialogue Inc.
Description: Specializing in one to one marketing, online database marketing and online market research.
Cymfony
URL: http://www.cymfony.com
Company: Cymfony
Description: What's the buzz on your brand? A growing breed of "sentiment survey" technologies such as Cymfony scan all online and offline media and broadcast mentions, message board and blog postings and the like to capture and track not only what journalists and consumers are saying about your brand (and how often) but also how they feel about it. While the Cymfony system is quite sophisticated, basically your online toolbox allows you to access brand/media intelligence reports to measure your brand's share of voice, visibility, buzz, impact and media citations with standardized metrics. Customized brand Watchlists enable you to track multiple brands (ie., your own and your competitors). Cymfony's system also displays a "buzz box" that highlights hot-button topics such as what industry analysts are saying about you. All coverage is rated as to its positive or negative impact, and the rise or fall of overall sentiment about your brand is charted over time. Pricing is not disclosed at the site.
Dataquest
URL: www.dataquest.com
Email: dpginquiry@dataquest.com
Company: Gartner Group
Description: Computer market research firm
Dialogue Telescope
URL: www.cyberdialogue.com
Email: sinfo@cyberdialogue.com
Company: Cyber Dialogue
Description: Offers primary research reports, briefs, and consulting services on consumer and small business issues for digital content, products and services.
EB Marketing Services
URL: www.ebmarketing.co.uk
Email: tim.neal@linkbuilder.info
Company: EB
Description: EB Marketing; a full service marketing consultancy and direct marketing services company offers strategic planning, event management and marketing audits plus branding solutions, corporate identity, website design, internet marketing and much more.
E Stats
URL: www.estats.com
Email: salfstad@eMarketer.com
Company: Emarketer
Description: Information on ad revenues, usage patterns, geography, market size and growth, demographics, e- commerce, and e-trends.
Experiential Marketing
URL: http://www.jackmorton.com
Email: experience@jackmorton.com
Company: Jack Morton Worldwide
Description: Jack Morton Worldwide is an international agency that specializes in experiential marketing, which is the new term for event marketing on a grand scale. They have created marketing events for some of the world's largest companies, including Avon, National Geographic and British Airways. A quick glimpse at their featured projects or a read through their email newsletter (also available online) will fill you with promotional and public relations ideas to help you take your own event to the next level. The site itself is a great marketing experience and worth surfing through for inspiration. While you're there, download their white paper on "Designing the Customer Experience" and their "Experiential Marketing Survey" to learn more.
Flypaper
URL: www.flypaper.bluefly.com
Company: Flypaper
Description: Etailer Bluefly developed this blog as a promotional tool for its e-commerce site. Fashionably newsy posts offer trendy commentary on the subject of style -- who's wearing what and the latest designers and trends. Link to the news articles behind the posts for more information, and then, if you're still interested, click on the link to the related fashion item on Bluefly -- and buy. It's an interesting approach to spurring online sales with a blogging twist.
Forrester Research
URL: www.forrester.com
Email: info@forrester.com
Company: Forrester
Description: Conducts market research and produces reports on the Internet and Internet advertising for the business to business market.
GartnerGroup
URL: www.gartner.com
Email: inquiry@gartner.com
Company: GartnerGroup
Description: GartnerGroup Inc. is an independent advisor of research and analysis to business professionals making information technology (IT) decisions, including users, purchasers and vendors of IT products and services.
GVU User Surveys
URL: www.cc.gatech.edu
Email: www-survey@cc.gatech.edu
Company: GVU's WWW Survey Team
Description: Surveys about the Web
INTECO Corp.
URL: www.inteco.com
Email: inquiry@inteco.com
Company: INTECO
Description: Conducts primary market research every 4-5 months concerning consumer usage of interactive products and services.
IntelliQuest
URL: www.intelliquest.com
Email: info@intelliquest.com
Company: IntelliQuest
Description: Market research firm that specialises in the technology industry.
International Data Corporation (IDC)
URL: www.idc.com
Email: idcinfo@idcresearch.com
Company: International Data Corporation (IDC)
Description: Market research firm. Publishes the Internet Factbook.
Internet Domain Survey
URL: www.nw.com
Email: info@nw.com
Company: Network Wizards
Description: Conducts the Internet domain survey.
Internet Facts
URL: www.parallaxweb.com
Email: postmaster@parallaxweb.com
Company: Parallax Solutions
Description: A concise compilation of statistics and research on Internet and World Wide Web demographics, usage and growth.
Jupiter Communications
URL: www.jup.com
Email: jupiter@jup.com
Company: Jupiter Communications
Description: A research, consulting, and publishing firm specialising in emerging, consumer online and interactive technologies.
Kelsey Group
URL: www.kelseygroup.com
Email: tkg@kelseygroup.com
Company: Kelsey Group
Description: Market research firm specialising in local market analysis.
Killen & Associates Inc.
URL: www.killen.com
Email: info@killen.com
Company: Killen & Associates Inc.
Description: Conducts studies on the Internet such as "Internet: Global Penetration 1996 and Forecast for the Year 2000" and "Impact of the Internet on the Global Network Information Service Business".
Laredo Group
URL: www.laredogroup.com
Email: info@laredogroup.com
Company: The Laredo Group Inc.
Description: Research, training and consulting firm dedicated to Internet advertising and revenue generation. Primary research conducted regarding ad sales professionals.
Market Facts
URL: www.marketfacts.com
Email: webmaster@marketfacts.com
Company: Market Facts Inc.
Description: Directed marketing information company. Market Facts performs custom market research services.
Market Research Portal
URL: www.marketresearchworld.net
Company: Market Research Portal
Description: The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
Millward Brown Interactive
URL: www.mbinteractive.com
Email: rex@mbinteractive.com
Company: Millward Brown Interactive
Description: Millward Brown Interactive designs, executes and analyses interactive advertising research. Services include the Voyager Profile for determining the reach and frequency of online ad campaigns.
NameProtect
URL: www.nameprotect.com
Company: NameProtect
Description: NameProtect specializes in trademark and digital brand protection tools. Their suite of trademark research, trademark watching and online brand monitoring services is designed to protect digital intellectual property. Threats addressed include phishing, credit card fraud, piracy, site traffic diversion, unlicensed product sales, trademark infringement, false affiliations and more. Of special interest is their Search Engine AdTracker Service, which monitors major search engines for paid placement advertisements and reports those organizations trying to leverage your company's name and brand equity. Each of the services is priced separately, so should you wish, for example, to solely use trademark research and protection services, you can do so. If online brand protection is of interest to you, do sign up for their no-cost newsletters: Identity Theft Bulletin, BrandAbuse Bulletin, Trademark News Wire and Trademark Insider.
The Netcraft Web Server Survey
URL: www.netcraft.co.uk
Email: survey@netcraft.co.uk
Company: Netcraft
Description: Survey of Web server software usage on Internet connected computers.
Nielsen Media Research
URL: www.nielsenmedia.com
Email: interactive@nielsenmedia.com
Company: Nielsen Media Research
Description: Market research firm. Partnership with I/PRO on Web measurement and auditing services.
NUA Internet Surveys
URL: www.nua.ie/surveys
Email: web@nua.ie
Company: Nua Ltd
Description: Comprehensive surveys of Internet news, demographics and use.
Podcast.net
URL: www.podcast.net
Company: Podcast.net
Description: Want to find out who's doing podcasts right now? This directory of podcasts by topic is a good place to start -- or to promote your own podcast. Search by keyword, host, episode, location or title. For example, if you pick the topic of "business", you'll find (at the time of writing) 187 podcasters to choose from, including the SBA Network of business coaches, who tackle topics like guerrilla marketing online, The Journal of Medical Practice Management, which instructs on healthcare policies, and the Internet Business Blog, which rings in with "Using Site Maps for Better Search Engine Results" and similar issues. Keep an ear on this site.
Podcasts As Events
URL: purina.com/home.aspx
Company: Purina.com
Description: Witness one of the first big brand names to adopt podcasts as a marketing tool -- at this site you can listen to Purina's animal advice programming on your computer or mobile media player. Makes sense... their "Ask the Vet" radio broadcasts have had a loyal following for years. Purina is also making tracks in other innovative ways -- you can download a "meow" or "woof" ringtone for your cell phone or sign up for their RSS feed, or even create a customized book cover online that features your favorite fuzzy, four-legged friend. Four paws up. :)
Promotional Tzotchkes
URL: www.findpromos.com/showroomdtl/21195
Email: info@findpromos.com
Company: FindPromos.com
Description: Anyone who's a fan of Lance Armstrong knows that he launched the rubber wristband trend with his sporty yellow "Livestrong" wristband, which millions wore in his support while he bicycled to Tour de France history and raised money for cancer victims. The wristband has since become a symbol of support for causes of all kinds. You, too, can promote your cause with custom-molded silicon wristbands that will feature your message (keep it short) in your color of choice. Be sure to have 1,000 friends to hand them out to, because that's the minimum order (at .99 cents a pop). And this item is hot. If it doesn't suit you, check out the military spec promotional dog tags -- or any one of the other 60,000 promotional items you will find at this site.
SIMBA Information Inc.
URL: simbanet.com
Email: info@simbanet.com
Company: Cowles/Simba
Description: Conducts studies, publishes reports and hosts conferences.
SRI International
URL: www.sri.com
Email: Inquiry_Line@sri.com
Company: SRI International
Description: Multidisciplinary research and consulting. Surveys users of the Web with a questionnaire at future.sir.com.
Statistical Research Inc.
URL: www.sriresearch.com
Email: sri@sriresearch.com
Company: Statistical Research Inc.
Description: Research on television and other media including the Internet.
Survey-Net
URL: www.survey.net/
Email: webmaster@survey.net
Company: Icorp/InterCommerce Corp.
Description: Surveys that provide information, opinions and demographics from the Internet community. Compiled results can be seen instantly.
WebCMO
URL: www.webcmo.com
Email: rex@mbinteractive.com
Description: Completely virtual market research firm that explores Web marketing movements, opportunities of the Web market, and Web marketing strategies.
Yankelovich Partners Inc.
URL: www.yankelovich.com
Email: NuBusiness@yankelovich.com
Company: Yankelovich Partners
Description: A marketing research and consulting organisation with an extensive client list and experience in many industries. Their research and consulting services focus on syndicated research services and strategic market research.
Zogby International
URL: www.zogby.com
Email: mail@zogby.com
Company: Zogby International
Description: A marketing organisation offering the Best Polling, Market Research, & Information Services Worldwide Based on Accuracy & Detailed Strategic Information.
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