Ruthie Dreyer

About Ruthie Dreyer

From the Desk of Roo - http://trueroo.tumblr.com/ Reading and writing is handy for when you contemplate your own mortality Ask me something good. Tell me something good. One of favourite quotes is : “I’m like an elephant, OK? If I walk into a room, it’s like, OK, he’s in there.” - Tom Haverford

When You Don’t “Like” Everything

There have been numerous scams going around Facebook that advertise an app that will enable you to use a “dislike” button. So far, no legitimate “dislike” button has been designed: why? I can think of several reasons right off the top of my head…

Firstly, Facebook is a place where people make themselves very vulnerable. Moreover, Facebook doesn’t have the same “Freakshow” quality that you’ll find on YouTube. It may be fair to “dislike” a video on YouTube if someone has gone out of their way to show their non-talent to the world. But on Facebook, the “dislike” button could be easily misused. People forget that a large number of Facebook users are under the age of 18. The dislike button could be used as a way for teens (and adults) to bully one another. How would you like to post a picture of your new haircut and come home and see:

Amy Jones DISLIKES your picture

“Liking” something is okay, but when you “dislike” something, it requires a little more explanation. YouTube is not as personal as Facebook. When you tell a friend that you “dislike” his or her haircut, you should probably tell them why. A “dislike” is not a form of constructive criticism. I actually see plenty of constructive “conversations” come up when someone doesn’t “like” content posted on Facebook. I’m afraid if we give people the option of “disliking” something, people will throw around negative judgement without ever giving a reason for why they don’t approve of what you posted.


About the Author, Ruthie Dreyer

From the Desk of Roo - http://trueroo.tumblr.com/ Reading and writing is handy for when you contemplate your own mortality Ask me something good. Tell me something good. One of favourite quotes is : “I’m like an elephant, OK? If I walk into a room, it’s like, OK, he’s in there.” - Tom Haverford

Posted by, Ruthie Dreyer
Ruthie Dreyer

Spenders in Hibernation

It’s winter time, and money and sunshine are scarce. I’ve just graduated from university, and my wallet is looking devastatingly barren. As a card-carrying member of the Facebook Generation, I can’t help but notice that we are heavily targeted by online advertising. WHY? We don’t have any money! Don’t waste your time figuring out the complicated mind of the young, broke consumer….I’ll tell you, straight up, what I’ll still spend money on no matter how broke or seasonally depressed I am:

1. Self-tanning spray

My fav Australian brand is Le Tan in a can, and when in the US, I use Neutrogena micro-mist.  With Le Tan, you’ll need their separate product designed especially for legs. Micro-mist works well all over, but the color develops, so there are unpleasant surprises if you haven’t applied an even coat.

Why I’ll still spend money on this: because despite the tedious application process, I find that spray tanning myself lifts my mood immensely in winter.

What I’m looking for in this product: a spray tan that is easy to apply, dries quickly, affordable and natural-looking.

2. At home Gel Manicure Set

My friend, Lucinda, is subscribed to deals from www.LivingSocial.com . Recently, she got this at home Gel Manicure set for 70$. This is a great deal, because a regular manicure costs upwards of 20$ (in AUS), or 12$ (in US), but a regular manicure lasts for about 5 days and chips. A gel manicure, however, will last at least two weeks without chipping. In New York, it was about 50$ (with tip) for a gel manicure, but it did last me three weeks. This at home set is an amazing value- I’d get it in a second. It seems like a lot to spend on “nail polish”, but it looks so professional that it would save me at least a year’s worth of manicures.

Here’s a pic of Lucinda’s nails. They look awesome: 

3. Tickets to see Part of Me the Katy Perry movie in 3D

I couldn’t think of a better winter activity I’d rather spend money on. Some people like skiing, but I’m a fan of sitting on my ass and feeling like I’m doing something really exhilarating. I’m counting on this to be the highlight of my week for the week of July 5th. Twenty dollars is steep for a one-night activity, but I couldn’t download this movie on to my laptop.

4. Really good, hot drinks

I can live without having big fancy meals out in restaurants, but I’ll still splurge for a good coffee or hot drink. For 3.60, you can have the same experience of sitting with a friend in a nice place and enjoying something. If you’re living on crumpets and things with peanut butter spread on them, then a coffee like this helps you feel more human in an instant.

5. The Hunger Games Series

Feel free to believe at least a little bit of the hype. These books are good. I read the first one straight through on a 7-hour plane ride. They are terrific entertainment value. I got the first book from a secondhand book store for a dollar. You can probably find them dirt cheap on www.Amazon.com.

 


About the Author, Ruthie Dreyer

From the Desk of Roo - http://trueroo.tumblr.com/ Reading and writing is handy for when you contemplate your own mortality Ask me something good. Tell me something good. One of favourite quotes is : “I’m like an elephant, OK? If I walk into a room, it’s like, OK, he’s in there.” - Tom Haverford

Posted by, Ruthie Dreyer
Ruthie Dreyer

Product Placement: A Picture Addicted Generation

I remember a time when online blog communities were used specifically for outpourings of teenage angst. LiveJournal and Xanga were the two most popular websites (circa 2004-2006) for those who wanted, and needed, a public forum to complain about life. Contemporary young bloggers have headed in a different direction: instead of sharing their feelings online, they are sharing pictures. These pic-clickers may not even realize that they are quickly becoming capitalism’s best friend. Many of these so-called “inspiring” images being shared between bloggers are actually advertisements for various products. Other websites like: WeHeartIt.com and Pinterest have picked up on the image-sharing trend and have made websites that are dedicated solely to viewing and re-posting pictures. At least celebrities get paid to endorse merchandise, where as these bloggers are promoting brands for free. How did companies like RayBan and Vans get so lucky to have their products spread like wildfire over the internet?

The cynical side of me is wondering who takes these pictures. I don’t mean to sound like a conspiracy theorist, but it’s hard to believe that average teens have taken up commercial photography as a hobby. Yes, Andy Warhol’s art was inspired by Campbell’s, a specific brand of soup, but the brand fetish has gone too far. Young bloggers aren’t sharing their original ideas or photography anymore. It’s bad news for the creativity of our future generation, but it’s thrilling news for our clothing and cosmetic brands. You no longer need to fund a campaign!

Bloggers will promote your brand for free as long as you can pass off your products as pieces of art.


About the Author, Ruthie Dreyer

From the Desk of Roo - http://trueroo.tumblr.com/ Reading and writing is handy for when you contemplate your own mortality Ask me something good. Tell me something good. One of favourite quotes is : “I’m like an elephant, OK? If I walk into a room, it’s like, OK, he’s in there.” - Tom Haverford

Posted by, Ruthie Dreyer
Ruthie Dreyer